They were well-known for their traditional packed canned food. In 2016, they hunched their new strategic: protridige for baby anf infant. We convined them to use below the line food such as: PR, Forum seeking and KOLs because the baby food segment is quite sensitive. About the line menthod will not be effective because the big guys (like Unilever or Netley…) are well and make a lot of noise.
Result: 1,000 engagement contents
55,000 reaches from Forum seeking
10 mil reaches from online and print article
18,000 (like, share, comment) from KOLs Engagement.
This is alocal VOD (Video-ondemand) service provider, tey plan is to launch their produt and service in midle of 2016.
We combined the traditional method (editorial and advertorial to educate the end-user) and the modern way as well (testimonial, KOL, Forum seeking…to arise the discussion among the end-user).We also consolidate the negative feedback (from Forum) and ask the company to fix the problem.
Result: After 3 months we reach 500,000 end-user on digital platform.
Vhroto was in 2015 opening their online store on Lazada platform. Before meeting us, they were spending the big budget for PR to reach the end-buyer.
We consult them to focus more on content to increase the engagement with the end-buyer:
1. Virual Clip promote on OOH Chanel (Cinema, LCD…) to increase their online store.
2. Photo story to increase their SEO for landing page
3. Comic content
4. Using KOL to promote the comic
Result: CR = 1.4% (from Vhroto data)